Chick-fil-a has a new campaign for their farmer direct coffee with a tagline "it's better with a story." I could totally use that to scrap with!
I always get a kick out of seeing scrapbook related things in unexpected places. Like reading a book in which the heroine keeps scrapbooks of her adventure and adds mementos (I always want to tell the author about archival issues...!). Anyway it is fun to see a prompt like that out in the world in another context, definitely!